A few years back, we had the traditional marketing techniques. The old marketing methods were disadvantageous since they were capital-intensive but reached just a few customers. Traditionally the following were used in marketing; TV and radio adverts, brochures, marketers and others among others. The nest marketing methods are used today. They have a large customer reach and are cheaper. Event displays, SEO, PPT, reference, email, and referral marketing are the major modern marketing techniques. Most of the new marketing methods are done on the World Wide Web. We shall talk about the event display. The event display consists of tablets, TVs, banners, marquees, flags, inflatables and others used in visual marketing. The event displays also create a good and long lasting impression in the minds of the attendees. The following are the common types of event displays.
The first event display is the branded marquees. A tent supported by poles and straps which is found in weddings, festivals, and events is called a marquee. A branded marquee is, therefore, a tent which has the names, colors, messages and pictures on a company or product. The marketers of a company or product are found in their branded marquee during the events and festivals.
The branded flags are the next types of event display. The flag is erected by supporting a piece of clothing by the use of a metallic pole and some straps. The flag is said to be branded since it has the logos, colors, names and the messages on a company or product. The branded flags are common at the entrance of the events’ venue where every attendee will pass.
A TV or a tablet can also be used as an event display. A small personal computer is called a tablet whereas the TV is an electronic equipment with a big screen. The tablets and TVs are today used in marketing products and brands. The attendees get an unforgettable experience by the use of TVs and tablets as a result of their quality displays. These event display equipment are supported by the use of stands and are better since they also produce sound.
The custom-made tablecloths are also some types of event displays. Table cloths are materials used to cover tables. The custom-made tablecloths are made according to the requirements of the company or event and contain colors, pictures, and logos on the company product or event. During the events, the custom-made clothes are used in marketing by covering the table under various marquees.
The other event display is the portable brochure holder. A stand which holds brochures so that the attendees can view and pick them with ease is known as portable brochure holders.
These are some equipment that makes up the event display.